Projects that make an impact
Telling it like it is makes an impact. It’s how we keep you informed. How we raise awareness of the right way to sort containers, packaging and printed papers. How we intend to move the needle. That’s what motivates us to pursue new projects.

Devine mon bac with Mathieu Dufour
Comedian Mathieu Dufour isn’t afraid to admit that he’s a big fan of curbside recycling. In this three-part game show–style video series, he puts his knowledge of recovery and psychology to the test as he tries to match three bins to their owners. Stay tuned...
An unwelcome surprise
Mathieu finds a troubling item in the first bin he examines. He makes his first guess.
Birthday bin
The second bin leaves Mathieu questioning its owner’s sense of taste. Who still sends singing birthday cards?
One last chance
Mathieu braves remnants of poutine and pickle juice in the final bin before delivering his verdict. Can he correctly guess the owner of each bin?
We show up on your TV
What happens when you put something in the bin without checking that it actually goes there? Our first national awareness campaign answers that question.
There’s nothing wrong with putting a drill in your blue bin—right?
The short answer is no. The long answer is... explosive.
A garden hose is a slippery customer
It’s easy for all those coils to get tangled up. Especially in the machines at a sorting centre.
What goes in the blue bin?
Containers, packaging and printed paper.
That’s it.
Does my bin really have an impact?
The things you put in your bin can have a big impact. Properly sorting materials is important for our curbside recycling system.